I usually say it half joking as an attempt to make a compliment overtly masculine.
													
																	What does ruggedly handsome mean. 
									
	
		
	
																	Think of a lumberjack or a builder. 
																	He is streaked with dirt in the movies this is done strategically sports stubble and will neve. 
																	Ruggedly handsome would be like unkept hair 5 o clock shadow jeans tshirt well built deep voice good looking face etc. 
																	I mean strapping and ruggedly handsome. 
															
													
									
	
		
	
																	Hard core exterior with sexy atributes a kind of lumber jack appeal with scruffy hair. 
																	A man who is ruggedly handsome is someone who isn t afraid to get his hands dirty usually accustomed to physical labor cowboy lumberjack etc. 
																	When said seriously i always assumed it meant handsome in a cowboy lumberjack mountain man outdoorsy and tough kind of way. 
																	Definition of ruggedly handsome handsome in a very manly masculine way. 
															
													
									
	
		
	
																	So i would imagine a guy that is a real blokey bloke calls a spade a spade isnt afraid to get his hands dirty loves a cold beer short shaven facial hair. 
																	Cant think of anyone off hand from a movie role its a hard look to pull off but it suits certain people. 
																	Take it as a compliment.